Description

Wouldn’t it be great to have a 10x+ ROI story, a killer set of logos, and work with a super smart team? Here’s your chance! Brooks Bell is a 50-person+ firm in Raleigh that works with some of the largest companies in the world to help them scale their A/B testing experimentation programs, and we’ve built a multi-million dollar business on our superb track record and reputation. That’s where this role comes in!

The optimization/experimentation/testing space is evolving- creating significant business opportunities for Brooks Bell. As the Senior Director, Marketing, you’ll be responsible for positioning Brooks Bell as the recognized leader in enterprise-level testing, personalization, and optimization services — and one of the best places to work in the world. We are looking for someone who knows how to lead and also be very hands-on with the execution of our marketing strategies. Ideally, that person will have worked in an agency or services company with a strong track record of creating compelling content.

Most importantly, we’re looking for someone who lives the Brooks Bell core values and can promote them in our brand.

 

Manager

COO

Job Duties:

  • Motivate, and mentor the marketing team to develop, implement, and measure marketing strategies and initiatives
  • Act as thought-leader and change-agent for the Brooks Bell brand
  • Own positioning, messaging, branding, segmentation and marketing strategy
  • Develop, manage and execute the lead-generation program including email campaigns, trade shows, webinars, blogs, speaking opportunities, sales collateral etc.
  • Working with the leadership team translate Brooks Bell capabilities into features, benefits, and value propositions for Clients
  • Optimize the Brooksbell.com web-site through testing and personalization efforts
  • Work closely with sales leadership to drive home a clear value proposition offering obvious ROI, which differentiates Brooks Bell from competitors as the company expands it’s offerings (ROI analysis, case studies, and sales presentations for prospects/customers)
  • Build awareness of the Brooks Bell brand using the right mix of online and offline efforts
  • Develop the strategy and execute so that the content for key events/conferences is compelling and drives attendance. You will be working closely with the CEO to help define the keynote/messaging at Click Summit: our annual Client event and at other events and trade shows where we participate.
  • Create and own business metrics and goals to determine what will move the needle e.g. # qualified leads that drive the sales pipeline, # content pieces published.

Requirements:

  • 8+ years of relevant experience as a marketing professional showing upward growth, primarily in the consumer-facing internet space with a career mix of start-ups and highly recognized consumer brands known for outstanding, creative, and effective marketing strategies
  • Proven ability creating and using content (excellent writing skills essential) to inform and influence decision-making
  • Be very comfortable using Social tools and Marketing automation tools Salesforce/Pardot).
  • Experience working with large Enterprise brands in Agency/Services business ideal
  • Proven success in business to business marketing with some experience using PR and events (Click Summit & Trade shows) to build our brand
  • At home in a fast-paced, high growth, collaborative, client-driven environment
  • Passion for testing/optimization a big plus
  • Command presence with a flair for presenting to Clients and industry Analysts
  • Assertive personality but must be a team player
  • MBA or advanced degree preferred

As a member of the Brooks Bell team, you’ll get:

  • Base plus bonus
  • Benefits plan
  • Medical, dental, vision (PPO)
  • 401(K) with matching
  • Life insurance
  • Flexible Spending Account (FSA)
  • Short- and long-term disability
  • 16 days of PTO plus 10 company holidays
  • Eligibility for stock options
  • Emphasis on work-life balance
  • Co-workers who are talented, energized, and happy
  • An office with cool amenities such as ping pong, a bar, a nap room, and free beer and snacks
  • Beautiful physical work environment

Position type and expected hours of work
This is a full-time (40 hours per week) exempt position, some travel is required.

Brooksbell
Location
Raleigh, North Carolina
Job Type
Category
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